Free SEO Report
Whether you are thinking about starting to implement SEO or are currently implementing SEO either in-house or through an agency our Free SEO Report (SEO Audit) will help. We evaluate the key ranking factors for your most important page, the home page, and provide a snapshot of it's online competitiveness.
Considering SEO and need help with cost justification?
Many web designers focus on the graphics, as web design is a creative art. Graphics are certainly important and you only get one chance to make a first impression, however that often leads to a lack of focus on the actual content.
The internet has changed the way that we market products and turned it around 180 degrees! In the physical world of brochures, business cards, complement slips and stationary the customer will read what you put in front of them if they have a vague interest in your products or services. In the digital world, where Google is the gatekeeper, your information will only be displayed to potential customers if the language that you use on your website matches that of your customers.
In essence, Google simply matches the terms that people search for with the content of your website. Therefore if you are marketing "luxury flats" on your website and 80% of people are searching for "luxury apartments", your website will not be displayed.
The Free SEO Report (SEO Audit) evaluates the lauguage that you use on your website against the lauguage that your customers are using to provide a level of feedback on it's competitiveness. We also check to see that all of the specific HTML fields (tags) are being used and populated with the correct information. Finally, we take a look at the level of competition for the products and services that you provide to give you an idea of relative competitiveness.
If you are thinking of taking the first steps in SEO it makes sense to request a Free SEO Report (SEO Audit). The results are provided as a report in PDF format and are email to you withing 48 hours. We recommend that once you have read the report we talk you through it via a quick telephone call, however this is not mandatory. If you would like to commission a review GET IN TOUCH now.
Using an Agency and need to sanity check the performance?
If only we had a £1 for every company that we speak to which is unhappy with their existing SEO provider!
The Free SEO Report (SEO Audit) is a great way to sanity check the work that your existing provider is doing. Typically SEO results are gauged by how well the chosen keywords rank in Google, and with good reason, as the the higher you rank the better your visibility and the more traffic and therefore customers you are likely to see.
However, this metric is open to abuse as it is easy to select keywords that look and sound great, but that nobody is searching for. Therefore, you can achieve top 3 rankings for these keywords with little work and relative ease, but the result will not be an increase in traffic or enquiries. This is by far the most common complaint that we hear from businesses regarding their existing SEO provider, and a problem that we can validate either way as part of the SEO review.
A well implemented SEO strategy should first identify the language that your customers are using to find your products and services. Secondly it should optimise your website to make sure that your website is talking the same language as your customers. Thirdly it should improve the authority of your website online through the creation of external links to your site. The Free SEO Report looks at all three aspects to ensure that you have a coherent strategy in place, identifying and targeting real customer demand.
If you are unhappy with your existing provider or would just like a second opinion it makes sense to request a Free SEO Report (SEO Audit). The results are provided as a report in PDF format and are email to you withing 48 hours. We recommend that once you have read the report we talk you through it via a quick telephone call, however this is not mandatory. If you would like to commission a review GET IN TOUCH now.