If your run a small business and operate in a specific location such as a city or town, then Google Places (Google local search as it was know) is by far the most cost effective way to reach potential customers. Google promotes local results above the national results, and therefore when you search for a local product or service, such as Google Places Hampshire or Plumber Bournemouth Google will list the most relevant local businesses at the top of the results page alongside an accompanying map.
The process of setting up a Google Places Account can be completed quickly, with no ongoing costs!
Which of the businesses would you select from the Google search results below? The two companies underneath the map will have spent thousands on creating and optimising a website, however the businesses to the right of the map have a higher online profile and are listed for around the same price as a Yell.com entry.
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Google Local Search / Google Places is an excellent and cost effective first step into the world of Online Marketing.