SEO Consultant
Managing your SEO in-house but need some help, or a solution to a specific issue?
Our SEO consultancy service is designed to provide that helping hand or an independent confirmation/viewpoint when required. We break down the SEO process into it's constituent parts and provide each part as a stand-alone element. We can also provide SEO training for new members of staff so that they hit your organisation running.
Independent site Audit:
We provide an in-depth review of your online marketing, including your website and social media exposure. We dig into your competitors and evaluate their performance and strengths against your own, providing you with a roadmap to success.
In-Depth Keyword Research:
The term keyword research is often bounded around and has probably become undervalued, however it is the foundation of all SEO work, and as such it is critical that it is done competently and thoroughly. Sugar Free Media provide a tailor made keyword research service, providing an in-depth review of your keyword selection, an appraisal of your market, and detailed insight into the areas of opportunity both within the popular keywords and the long tail.
Review of your On-Site Optimisation:
On-site optimisation serves two purposes; firstly it ensures that your website uses the language and terms that your customers are using when they search, ensuring that your marketing is completely in tune with your target audience. Secondly, it ensures that your website is visible to Google that the key messages, products and services are presented to Google in an SEO friendly manner.
The On-Site Review takes a detailed look into your website and reports on both it's strengths and it's weaknesses.
Link Building Review:
Your website is not an island, and Google pays close attention to see which websites are linked to yours. If you website does not have any links from third party sites Google sees this as a sign that you are not a key player in your specific market, and as such you are unlikely to rank highly in the search results. If you have lots of links from poor quality, spammy or unrelated sites Google will ignore these and again your website will not rank highly in the search results. However, if your website has lots of links from well respected sites within your specific industry, Googles takes this as a sign that you are an important part of your market, and as a result you are likely to rank highly for the keywords that you have identified.
The Link-Building Review takes an in-depth look at your link profile, the strength of your domain, the strength of your competitors domains and the relevance and depth of anchor text to provide a comprehensive appraisal of your domain strength online. The review will highlight which competitors are stronger and which are weaker, providing clear guidance and a plan to redress any imbalance.