SEO Services
Ranking below your competitors or outside of the top 5 Google search results?
Sugar Free Media is a boutique Digital Marketing / SEO Agency, providing national coverage from our base on the South Coast. Our focus is on YOU, the client! We provide bespoke SEO Services and SEO consultancy to large national compaines as well as businesses within the local area. Driven by a passion for results we do not rest until you get the results that you require! We speak plain English, only use ethical SEO techniques and have a 100% positive feedback record.
Service Descriptions
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SEO - Audit:
In order to gauge success and growth we conduct a full review of your existing website to determine which parts of the site are working best and which parts need the most attention. This provides a benchmark from which we can measure and report business growth and performance.
SEO - Keyword Research:
Once the audit is complete we start a phase known as Keyword Research. The term keyword research is often bounded around and has probably become undervalued. However it is the foundation of all SEO work, and as such it is critical that it is done competently and thoroughly.
We can tell you exactly what your customers are looking for, in detail, providing actual quantitative numbers, a gauge of the competition for each search term and an insight into the volume trend for the specific term throughout the year.
Seems a bit of an unfair advantage? A bit like shooting fish in a barrel! That's exactly what is provided when the keyword research is implemented professionally and thoroughly.
SEO - On-Site Optimisation:
Once the keyword research is complete this information needs to be applied to your site. Sugar Free Media does not provide web development services and so for this stage you will need access to your internal development team or external web agency.
In this stage we are not implementing major changes that will destroy the look and feel of your carefully developed website, we are simply adapting the copy to the language that we know your customers are using. In addition, behind the scenes we will also ensure that all of the details that Google needs to see are complete.
SEO - Link Building:
Your website is not an island, and Google pays close attention to see which websites, if any, are linked to yours. If you website has no links from third party sites Google sees this a a sign that you are not a key player in your specific market, and as such you are unlikely to rank highly in the search results. If you have lots of links from poor quality, spammy or unrelated sites Google will ignore these and again your website will not rank highly in the search results. However, if your website has lots of links from well respected sites within your specific industry, Googles takes this as a sign that you are an important part of your market, and as a result you are likely to rank highly for the keywords that you have identified.
Sugar Free Media works to ensure that you receive quality links from reputable sources. The following activities are provided within our typical link building services:
- Blog commenting
- Forum participation
- Twitter: tweets and retweets
- Articles writing
- Back-linking (analysis of top 10 competitors links across all keywords)
- Directory submissions (Industry specific directories where appropriate)
SEO - Reporting & Analytics:
Sugar Free Media recognises that reporting is an important part of the SEO process, and as such reporting should go further than simply reporting the rankings for the selected keywords. Keyword rankings alone do not create profit and so we also report the number of visitors coming to the site via each keyword. We also work with our clients to identify clear goals that we can report against, such as downloading a PDF, completing a form or sending an email.
Sugar Free Media SEO Framework:
Phase 1 - Strategic Analysis
Working closely with your marketing team, we leveraging your knowledge of your brand, target audiences and competitors.
Phase 2 - Keyword Analysis
Keyword analysis consists of a number of steps, each building on the previous to create a complete and comprehensive keyword/key phrase short-list.
Phase 3 - Full SEO Audit
The purpose of the SEO Audit is to benchmark the existing site in order to be able to set measurable business goals.
Phase 4 - On-Page Optimisation
The on-page optimisation ensures that the website is perfectly optimised, addresses the correct target audience(s) and is accessible to the search engines.
Phase 5 - Link Building
Link building is an ongoing part of the work stream to fully integrate the website into it's niche.
Phase 6 - Analytics
Analytics provides vital insights into customer behavior and interaction, acting as a management tool to measure website performance against the business goals .