If you are an IFA and are wondering how to attract new clients, then Google may have just published the answer to your prayers. This year Google has produced a white paper called "IFAs in the Digital Space" which provides free advice for IFA on how to maximise exposure online.

Why would Google do this? Google sees and monitors all search traffic and when it spots a large number of people searching for a product or service that it underrepresented online it highlights the opportunity.

Google noticed that from 2008 to 2010 the number of people searching for "unbiased financial advice" has increased by 84%. That represents an amazing opportunity for online savvy IFAs.

The full report is available from IFA Life.

There are a number of ways that you can tap into this demand. Google Local Search or Google Places as it is often called enables you to list you business on a local map, within the search results, for free. This is the fastest and most effective route to market online.

If you have a website and simply need to increase the traffic to your site, then SEO Services are the answer. In short SEO focuses your website on the exact phrases that people search for, such as "unbiased financial advice".

We are happy provide you with free impartial advice on which route would be most appropriate for your business.