SEO Site Audit - Step 1
The First step in a site audit is to look at the site through Google's eyes. Many websites are visually well designed and have lots of graphcs and animations, however when the images are removed there is little left to inform Google about your business and the niche in which it operates.
SEO Site Audit - Step 2
The second step in a site audit is to review the language used on the site to ensure that it is on-target and matches the lauguage used by potential customers. Normally we would brainstorm the words being used to search for the products and services offered. However in this step we will simply 'sanity check' the language on the home page to ensure that it makes sense.